Google Ads vs Facebook Ads: Kaunsa Behtar hai?

1. Introduction

Aaj ke digital marketing ke yug mein, businesses ke liye online advertising ek zaroori hissa ban chuka hai. Google Ads aur Facebook Ads do sabse bade advertising platforms hain jo businesses ko apne target audience tak pahunchne ka mauka dete hain. Lekin sawal ye uthta hai ki Google Ads vs Facebook Ads: Kaunsa Behtar Hai? Is blog mein hum dono platforms ka comparison karenge taaki aapke business ke liye sahi decision le sakein.

2. Google Ads Kya Hai?

Google Ads ek paid advertising platform hai jo businesses ko Google search results, YouTube, aur Google Display Network par ads dikhane ki suvidha deta hai. Ye Pay-Per-Click (PPC) model par kaam karta hai jisme advertisers sirf tabhi pay karte hain jab koi unke ad par click karta hai.

Google Ads ke Pramukh Features:

Search Ads: Google search results mein paid listings.
Display Ads: Websites aur apps par visual banner ads.
YouTube Ads: YouTube videos ke beech ya shuru mein dikhne wale ads.
Shopping Ads: E-commerce websites ke liye special product ads.
App Promotion Ads: Mobile apps ko promote karne ke liye.

3. Facebook Ads Kya Hai?

Facebook Ads ek social media advertising platform hai jo businesses ko Facebook aur Instagram par ads dikhane ki suvidha deta hai. Ye interest-based targeting ka use karta hai jisme advertisers users ke interests, behavior, aur demographics ke aadhaar par ads dikha sakte hain.

Facebook Ads ke Pramukh Features:

Image Ads: Simple static image-based ads.
Video Ads: Facebook aur Instagram feeds mein video format ads.
Carousel Ads: Multiple images/videos ek saath dikhane ka option.
Lead Generation Ads: Direct leads collect karne ke liye.
Messenger Ads: Facebook Messenger par users ko target karne ke liye.

4. Google Ads vs Facebook Ads: Mukhy Antarya

Features	Google Ads	Facebook Ads
User Intent	High intent (Log search karte hain)	Low intent (Scrolling users ko target karta hai)
Targeting	Keywords-based	Interest & Behavior-based
Ad Format	Search, Display, Video, Shopping	Image, Video, Carousel, Stories
Cost Per Click (CPC)	Generally higher	Generally lower
Conversion Rate	Higher due to intent	Lower but better engagement
Best for	High intent buyers	Brand awareness aur engagement

5. Google Ads vs Facebook Ads: Cost Comparison

Dono platforms par cost depend karti hai aapke niche, competition, aur audience par. Google Ads ka average CPC (Cost-Per-Click) $1 se $2 ke beech hota hai, jabki Facebook Ads ka CPC $0.50 se $1 hota hai.

Google Ads: Higher CPC lekin better conversion rate.
Facebook Ads: Lower CPC lekin engagement aur brand awareness zyada.

6. Kis Business ke Liye Kaunsa Best Hai?

6.1 Google Ads Kiske Liye Behtar Hai?

Agar aap product ya service bech rahe hain jisme log search karte hain, jaise insurance, legal services, ya home services.
High-intent audience target karna chahte hain jo actively kuch kharidne ya seekhne ka soch rahe hain.
Immediate leads aur sales generate karna chahte hain.

6.2 Facebook Ads Kiske Liye Behtar Hai?

Brand awareness ya new audience targeting ke liye.
E-commerce, fashion, aur entertainment industries ke liye jahan visuals kaafi important hote hain.
Remarketing aur customer engagement badhane ke liye.

7. Combination Strategy: Dono Ka Sahi Istemaal

Agar aap ek balanced marketing strategy chahte hain, toh dono platforms ka combination kaafi effective ho sakta hai:

Google Ads ko high-intent leads lane ke liye use karein.
Facebook Ads ko awareness, remarketing aur engagement badhane ke liye use karein.
Google Ads ke through acquired traffic ko Facebook Ads ke remarketing campaigns se convert karein.

8. Conclusion: Aapke Business Ke Liye Kaunsa Behtar Hai?

Agar aapko fast leads aur high-intent customers chahiye toh Google Ads behtar hai. Agar aap brand awareness, engagement aur low-cost traffic chahte hain toh Facebook Ads sahi rahega. Best results ke liye dono ko combine karna ek powerful strategy ho sakti hai.

Aapke business ke liye kaunsa platform best hai? Apni requirements ke anusaar decision lein aur sahi advertising strategy banayein!

Aapka is topic par kya vichar hai? Neeche comment karke batayein!